http://www.alzsociety.com/
The Alzheimer's and Dementia Society is a non-profit organization that is working to help families and individuals diagnosed with alzheimer's and dementia. My goals and objectives in this project are as follows:
1- I am going to help produce short online videos that will provide daily brain exercises for those looking for help. I will be helping produce, film, and post them to online websites such as youtube, Southern Utah Live, and also use social media sites to help spread the message of the Alzheimer's and Dementia Society.
2- I will be helping the organization with making there social media sites more useful to them by providing knowledge I have learned in my New Social Media class. I will use Facebook and Google analytics to help better direct traffic to their site and help spread the word about the organization.
3- I will be looking to apply a couple communication theories(Social Marketing Theories) to my work but these are undecided at the time being. Also use skills from organizational communications to help organize different projects and events within the non-profit.
4- I will use my knowledge of Media Ethics and Law to make sure what the non-profit does is ethical and lawful.
5- I will also be attending their weekly board meetings to better understand what their goals and objectives are as an organization, and if I have something that may help I will give suggestions to help further their cause.
6- I help provide input in re-branding. I have provide knowledge on how to research new names and locations for the non-profit.
7- I will be using qualitative and quantitive research for different parts of this project. Qualitative will be used as an open-ended question to start a conversation really on what the board may be looking for. Quantitive research will be used to help be exact in question used in surveys and also gaining numbers on how the non-profit is being run.
8- Social Marketing Theory comes down to 6 objectives:
- Creating Audience Awareness
- Targeting the Right Audience
- Reinforce the Message
- Cultivate Images or Impressions
- Stimulate Interests
- Induce Desired Results
All these are things I look forward to learning more about and being able to help a small non-profit seems like a good fit for me. All these goals and objectives I am sure will change over the semester and I proceed to work along side the organizations leaders, however, I believe it is a great start for a great project.
